Samsung

Samsung
Samsung

The component businesses of Samsung Electronics come together as Device Solutions. As a leading company in the global electronics industry, Samsung Electronics has one of the widest product ranges of key component businesses Memory, System LSI and LED, which compose essential parts of the company's well-balanced business portfolio.

Challenge:

Localization of marketing materials, including full adaptation of Samsung slogans.

Solution:

Working closely with the Samsung marketing team we translated the material being careful to retain the full flavor or Samsung’s cultural and market approach, so the translated text had the same “feel” as the original.

Our professional copywriters created slogan translations that addressed the market and were sensitive to local customs and culture.
Our localized versions of Samsung ads can still be seen on television and on billboards and we continue to participate in localizing of marketing materials for several Samsung product lines.